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  1. The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly

    • Bog
    65.5 SCO

    The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly

    2022
    8th Edition
    Summary: "The eighth edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The eighth edition of The New Rules of Marketing & PRA provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communicationsâ€all at a fraction of the cost of traditional advertising! The latest edition ofA The New Rules of Marketing & PRA has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Most notably, the eighth edition addresses how the pandemic has changed marketing and PR, including examples and stories about virtual events and remote marketing strategies. Still the definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve. Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you. Use web-based communication technologies to their fullest potential. Gain valuable insights through compelling case studies and real-world examples. Take advantage of marketing opportunities on platforms like TikTok and Clubhouse The eighth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes"
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    Detaljer
    Haves: 
    830380-katalog:133995269|980|.
    Note: 
    Revised edition of the author's The new rules of marketing & PR, 2020, Includes index
    ISBN nr.: 
    9781119854289
    Omfang: 
    xviii, 462 pages
    Udgiver: 
    Wiley
    Målgruppe: 
    alment niveau, voksenmaterialer
    Haves:: 
    830380-katalog:133995269|980|a
  2. Branding er bare mit logo, ik'?

    • Bog
    Camilla Rixen: Branding er bare mit logo, ik'?
    65.5 RIX

    Branding er bare mit logo, ik'?

    2022
    1. udgave, 1. oplag (2022)
    Branding-ekspert giver med sin trin-for-trin guide iværksættere, ledere og andre interesserede værktøjer til at arbejde med branding i markedsføringen, ikke mindst på de sociale medier
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    Detaljer
    Haves: 
    870970-basis:62784172|980|.
    Note: 
    På omslaget: Introduktion til oplevelsesorienteret strategisk branding
    ISBN nr.: 
    9788797381618
    Omfang: 
    192 sider
    Udgiver: 
    About The Brand
    Målgruppe: 
    alment niveau, voksenmaterialer
    Haves:: 
    870970-basis:62784172|980|a
  3. Appernes planet : hvordan smartphonen ændrede verden

    • Bog
    19.6393 ERI

    Appernes planet : hvordan smartphonen ændrede verden

    2022
    1. udgave, 1. oplag (2022)
    Et velskrevet og nuanceret syn på smartphonens tveæggede sværd og dens betydning for menneskeheden. Bogen kan læses af alle med interesse for informationsteknologi
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    Detaljer
    Haves: 
    870970-basis:62540877|980|.
    Bidrag af: 
    Søren Vinterberg
    Original titel: 
    Appernes planet
    ISBN nr.: 
    9788712068082
    Omfang: 
    279 sider
    Udgiver: 
    Gad
    Målgruppe: 
    alment niveau, voksenmaterialer
    Haves:: 
    870970-basis:62540877|980|a
  4. Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement

    • Bog
    65.5 ROW

    Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement

    2022
    3. edition
    Provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Now fully updated, this third edition features new content on brand authenticity, ethics and meaning, as well as updates on social media regulations and social media platforms such as TikTok
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    Detaljer
    Haves: 
    870970-basis:62051159|980|.
    ISBN nr.: 
    9781398603189
    Omfang: 
    xi,, 216 sider
    Udgiver: 
    Kogan Page
    Målgruppe: 
    fagligt niveau, voksenmaterialer
    Haves:: 
    870970-basis:62051159|980|a
  5. 10 tanker om digital dannelse

    • Bog
    Stine Liv Johansen (f. 1974): 10 tanker om digital dannelse
    19.6393 JOH

    10 tanker om digital dannelse

    2022
    1. udgave, 1. oplag (2022)
    Digitale teknologier er en naturlig del af alle danskeres uddannelse, arbejdsliv og sociale liv, på godt og ondt. Denne bog diskuterer vores daglige brug at medier og teknologi, og den betydning det har for vores relationer til hinanden. For alle med interesse i den digitale verdens betydning for vores samliv, deriblandt undervisere
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    Detaljer
    Haves: 
    870970-basis:62805102|980|.
    Note: 
    Indhold: Første tanke - hvorfor har vi brug for digital dannelse? ; Anden tanke - hvorfor kalder vi det "digital dannelse"? ; Tredje tanke - hvad mener vi med det digitale? ; Fjerde tanke - hvad er dannelse? ; Femte tanke - når dannelsen bliver digital ; Sjette tanke - børn og unges hverdag med digitale medier ; Syvende tanke - hverdagens digitale vaner ; Ottende tanke - det digitale medborgerskab ; Niende tanke - hvornår er man digitalt dannet? ; Tiende tanke - hvorhen herfra?
    ISBN nr.: 
    9788772341750
    Omfang: 
    163 sider
    Udgiver: 
    Dafolo
    Målgruppe: 
    alment niveau, voksenmaterialer
    Haves:: 
    870970-basis:62805102|980|a
  6. Sociale medier : et kritisk perspektiv

    • Bog
    19.6393 SOC

    Sociale medier : et kritisk perspektiv

    2022
    2. udgave, 1. oplag (2022)
    Praksisnær introduktion til kommunikation og markedsføring på sociale medier. Indføring i centrale kommunikationsteorier og metoder, der er anvendelige til såvel analysen som udarbejdelsen af sociale medie-strategier
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    Detaljer
    Haves: 
    870970-basis:62825359|980|.
    Bidrag af: 
    Hans-Christian Christiansen, Gitte Rose
    Note: 
    Indhold: Sociale medier - en introduktion / Hans-Christian Christiansen, Gitte Rose. Analyse af sociale medier / Hans-Christian Christiansen, Gitte Rose. Strategi for sociale meider / Trine-Maria Kristensen. Ledelseskommunikation på sociale medier / Hans-Christian Christiansen. Brand communities / Hans-Christian Christiansen, Troels Pleimert. Markedsføring på sociale medier / Lars Funck, Hanne Laursen. Onlinemøder 2.0 / Rikke Dinnetz, Hans-Christian Christiansen. Sociale medier - et etisk perspektiv / Hans-Christian Christiansen, Gitte Rose
    ISBN nr.: 
    9788702364149
    Omfang: 
    287 sider
    Udgiver: 
    Hans Reitzel
    Målgruppe: 
    fagligt niveau, alment niveau, voksenmaterialer
    Haves:: 
    870970-basis:62825359|980|a
  7. Reading Research : A User-Friendly Guide for Health Professionals

    • Bog
    19 REA

    Reading Research : A User-Friendly Guide for Health Professionals

    2022
    Seventh Edition
    Forlagets beskrivelse: Learn how to evaluate and apply health sciences research with this beginner’s guide! ”Reading Research: A User-Friendly Guide for Health Professionals, 7th Edition” provides a clear introduction to reading and understanding research articles, with practical guidelines for implementing research into clinical practice. It describes how to interpret common research methods including qualitative, quantitative and mixed-method approaches, and explains how to find relevant, reliable research on the internet. Written by Barbara Davies and Jo Logan, both of whom are noted educators and research experts, this easy-to-use pocket guide is ideal for both students and health professionals. Key Features: (1) Concise overview of health sciences-related research maximizes your study time and makes it easier to understand qualitative, quantitative, and mixed-methods research. (2) Succinct introduction to reading and understanding health sciences research articles is accompanied by practice worksheets and other learning resources on an Evolve website. (3) Helpful guidelines suggest how to find interesting research results, identify how to use research results towards planning and delivering best practices and improving patient outcomes, and recommend actions to address barriers to using research in practice. (4) UNIQUE! Tips boxes provide practical, easy-to-follow advice for those who are new to the subject. (5) UNIQUE! Alert! boxes warn of common assumptions made when reading research. (6) Recommendations for best practices in research include brief definitions of popular research terms as well as links to World Health Organization information, the latest RNAO (Registered Nurses’ Association of Ontario) Best Practice Guidelines, and guidelines from Australia, the USA, the UK, and other countries. New to This Edition: NEW! Enhanced worksheet exercises on the Evolve website demonstrate how to apply knowledge gained from the text, based on research articles drawn from Australia, Canada, Europe, and the USA, on a variety of health issues encountered in hospital and community settings.
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    Detaljer
    Haves: 
    830380-katalog:132868549|980|.
    Bidrag af: 
    Barbara Davies, Jo Logan
    Note: 
    Indhold: Introduction (Why Read Research Articles? ; Some Friendly Advice About Reading Research Articles ; Check Out the Reader’s Companion Worksheets) ; Easy Steps for Reading Research (Title ; Abstract ; Introduction ; Methods ; Results and Discussion ; A Final Suggestion: The Acknowledgements) ; Finding Interesting Research Results (Where and How to Start ; Search a Database for Relevant Research ; Review Articles ; Searching the Internet for Research Articles ; Peer Review ; A Cautionary Note About Predatory or Fake Journals on the Internet ; Web Portals ; Other Types of Databases ; Keeping Up to Date ; Social Media: Facebook and YouTube) ; Using Research Results (Research Utilization ; Clinical Practice Guidelines ; The Decision to Use Research Results ; Want to Learn More?), [Bilag]: Journals That Publish Peer-Reviewed Research ; Worksheets (Qualitative Research: The Reader’s Companion Worksheet ; Quantitative Research: The Reader’s Companion Worksheet ; Mixed Methods Research: The Reader’s Companion Worksheet ; Systematic Reviews: The Reader’s Companion Worksheet ; Using Research Results: The Reader’s Companion Worksheet)
    ISBN nr.: 
    9780323759243
    Omfang: 
    x, 86 p.
    Udgiver: 
    Elsevier
    Målgruppe: 
    voksenmaterialer
    Haves:: 
    830380-katalog:132868549|980|a
  8. Understanding digital marketing : a complete guide to engaging customers and implementing successful digital campaigns

    • Bog
    65.5 RYA

    Understanding digital marketing : a complete guide to engaging customers and implementing successful digital campaigns

    2021
    5. edition
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    Detaljer
    Haves: 
    830380-katalog:130642373|980|.
    Note: 
    Indhold: Introduction: Digital transformation ; Digital marketing strategy setting ; Being online: Welcoming the world ; Search: Being found online ; Email marketing ; Mobile marketing ; Social media ; Content marketing and native content ; Programmatic marketing ; Performance marketing ; How to form meaningful insights from data
    ISBN nr.: 
    9781789666014
    Omfang: 
    xxii, 426 sider
    Udgiver: 
    Kogan Page
    Målgruppe: 
    fagligt niveau, voksenmaterialer
    Haves:: 
    830380-katalog:130642373|980|a
  9. Unge stemmer i det digitale demokrati

    • Bog
    32.15 SCH

    Unge stemmer i det digitale demokrati

    2021
    1. udgave, 1. oplag (2021)
    Om de unges demokratiske dannelse og demokratiets udvikling i den digitale tidsalder. Bogen kan læses af alle, der ønsker at blive klogere på, hvordan unge opnår viden om og indflydelse på demokratiet
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    Detaljer
    Haves: 
    870970-basis:38983644|980|.
    Note: 
    Indhold: En ungdomsforelskelse, der forsvinder ; De unges veje i demokratiet ; Den digitale debat og dannelse ; Det nemme og hurtige demokrati ; Den nye digitale nærhed i demokratiet ; Demokrati i en digital verden
    ISBN nr.: 
    9788757446661
    Omfang: 
    183 sider
    Udgiver: 
    Djøf
    Målgruppe: 
    alment niveau, fagligt niveau, voksenmaterialer
    Haves:: 
    870970-basis:38983644|980|a
  10. Social selling på LinkedIn

    • Bog
    19.6393 KIR

    Social selling på LinkedIn

    2021
    1. udgave, 1. oplag (2021)
    Lær hvad social selling er og få det bedste ud af LinkedIn for dig som person, og for din virksomhed
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    Detaljer
    Haves: 
    870970-basis:62381108|980|.
    Bidrag af: 
    Mette Bove-Nielsen
    Note: 
    På omslaget: Lær at sælge dig selv og dine produkter/services via LinkedIn, udvid, aktiver og engager dit netværk, få tips og tricks fra professionelle, Indhold: Social selling ; Virksomheder og social selling på LinkedIn ; Social selling til netværket på LinkedIn ; Den personlige profil ; Eksekvering af social selling
    ISBN nr.: 
    9788779370586
    Omfang: 
    96 sider
    Udgiver: 
    Libris
    Målgruppe: 
    alment niveau, fagligt niveau, voksenmaterialer
    Haves:: 
    870970-basis:62381108|980|a